Category :: Grow Your Biz

A Behind The Scenes Tour of My Blogging Strategy

A Behind The Scenes Tour of My Blogging Strategy

For many years, I had a love/hate relationship with blogging.
A little background – I started my first blog around age 19 or 20 as a naive college student looking for an outlet to document my life and share what I was currently into.

This was before Facebook literally became the huge social media platform it is today, allowing you to share what’s going on in your world with the world.

{Which means in the blogging world, I’m ancient. Pre-Facebook! OMG}

That first blog eventually evolved into a more grown-up version, where I was still sharing personal stories and insights about my life as a mom and entrepreneur.

When I decided to launch my first business, The Yogipreneur in 2008, I realized blogging for business is WAY different than blogging just for fun!

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3 Strategic Questions to Ask Before Designing Your Website

3 Strategic Questions to Ask Before Designing Your Website

You’re ready. So ready. You’re gonna blow this business up online.

Now, all you need is a beautiful website and you’ll be ready to take on the world.

So you start looking for a designer and you’re ready to invest some big money in your design because you just know it’s going to pay for itself many, many times over.

At least that’s what you’ve been conditioned to believe. And you know you can’t afford to not GO PRO when it comes to your online home.

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Why Understanding Your Customer Journey is Essential for Smart Website Strategy

Why Understanding Your Customer Journey is Essential for Smart Website Strategy

If you’ve ever been involved in the birth of a website, you know how many moving parts and countless details are involved to create your online home.

Amid the rush to select colors, nail the design, and finish the copy, it’s easy to overlook some of the strategic elements you need to include in your site to ensure that it supports your overall vision.

Clever copy and perfectly paired fonts don’t matter if your website lacks the strategy to meet your business goals.

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